Tiago da Costa
Cardoso

Commercial Leader — CFD & FX Markets
Now building AI tools for brokers →

15+ years turning open markets into revenue. I build broker commercial operations from zero, globally.

I build and lead the commercial and marketing engine behind market expansion: the sales and partner teams, the IB and affiliate deals, the revenue models and funnels that turn a market entry into steady run-rate. I've done it greenfield and I've done it as a turnaround. I hire the people, set the structure, and stay close enough to the detail to know why a target lands, or doesn't.

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Trilingual — Portuguese (native), English (fluent), Spanish (advanced)
Portrait of Tiago da Costa Cardoso
Tiago da Costa Cardoso · Dubai / Lisbon
4 CFD brokers scaled: XTB, INFINOX, Exinity, HFM
15+ years in the CFD & FX industry
100+ people hired and led
Built with AI

Four live products for the broker industry, built with AI.

I'm a commercial leader, not a developer. I built these with AI because I know the problems from the inside: partners found by hand, broker research started from a blank page, business plans that go stale the week they're approved, traders picking a broker blind. All four are live today, and the same approach is what I bring to brokers who want AI working in their own processes.

Partner discovery · BD

Intronomy

Finds a broker's next IBs before the competition does.

  • Searches YouTube, Telegram, Instagram, Facebook and X every day for the trading creators who bring traders to brokers
  • Scores each one from 0 to 100, works out country and language, and finds how to reach them
  • Drafts the first message in their language. A person on the BD team always clicks Send
  • Watches competing brokers: their moves, their IBs and where they're hiring
intronomy.com ↗
Broker directory · Intelligence

BrokerIntel

Every FX and CFD broker in the world in one place, always current.

  • One record per broker: licences and the companies behind them, people and moves, products, warnings and news
  • Fed around the clock from official registers, regulator warning lists, the brokers' own websites and industry news
  • AI reads and sorts the sources, a second AI checks its work, and every fact keeps its source and date
  • 760+ brokers and venues and 1,600+ licences on record
brokerintel.io ↗
Business planning · Finance

The Broker Plan

One live business plan for a broker, checked by an AI CFO.

  • Regions, deposits, marketing, sales targets and commissions, events, P&L and runway, one screen per question
  • Tracked against live actuals from the broker's BI, so the plan stays current after approval
  • An AI CFO reads the plan every time it changes and challenges the assumptions
  • Built and branded for each broker, ready within 48 hours of the discovery call
thebrokerplan.com ↗
Broker comparison · Retail

PickMyBroker

Helps retail traders find the right broker in 60 seconds.

  • A personal broker match, plus side-by-side comparison of regulated FX and CFD brokers
  • Every broker rated 0 to 100 across 9 weighted categories and 39 sub-attributes
  • Brokers, scores and guides run from a database row to the live site, with no code change
pickmybroker.com ↗
For brokers

How I help brokers put AI to work.

Most brokers know AI matters but not where to start. I've scaled four CFD brokers commercially, so I start from the process and the P&L, not the technology.

  1. Find where the hours goMap the BD, sales, marketing and finance work your team repeats every week, and pick what AI should take over first.
  2. Build tools that workWorking tools on your own data, not a slide deck. A person stays in charge wherever a client or partner is involved.
  3. Bring the team alongTraining and simple playbooks so sales, BD and marketing actually use it, and the results show in the numbers.
  4. Keep it safe and compliantYour data stays yours, nothing goes out without a person's approval, and every figure can be traced to its source.
Overview

From regional launch to global mandate.

My work starts before a market exists on the company's books. I've opened branches from a standing start, with no team, no marketing engine and no brand, and built them into desks doing millions a month in deposits. The other half of the job is the reverse: taking a commercial operation that already exists, restructuring it and scaling the team in place. Either way, I treat each market as its own build, not a copy of the last.

Underneath the growth is the machinery: revenue models for CPA, rev-share or hybrid deals, funnels tuned stage by stage, IB and partner networks run end to end. I've led teams from three people to over a hundred across multiple countries, and I still work in the detail that makes a target land, not just the plan that says it should.

Experience

From a Lisbon sales desk to the global commercial seat.

Commercial Director

Current
INFINOX·Oct 2025 — Present·Dubai, UAE
  • Lead commercial strategy and global business development across MENA, South Asia and LATAM, standing up the on-the-ground teams to hit business-plan targets.
  • Structure IB and affiliate partnership deals, building revenue models — CPA, rev-share and hybrid — tailored to each region.
  • Driving market-entry across three new regions (LATAM, MENA and South Asia) and rebuilding the end-to-end sales funnel, with conversion up to 9% across sales units.

Global Head of Business Development

HFM·Oct 2024 — Oct 2025·Dubai, UAE
  • Directed commercial strategy across LATAM, Africa, MENA and Central Asia, achieving 40% year-on-year revenue growth through regional expansion and stronger sales structures.
  • Restructured and scaled the commercial department, adding leadership roles, training and performance frameworks to lift efficiency and accountability.
  • Partnered with marketing, product and compliance to deliver go-to-market strategies aligned to regional regulation and client needs.
  • Produced executive performance reports and market insight for shareholders, driving data-led decisions at group level.

SVP, Strategic Business Development

Exinity·Apr 2023 — Sep 2024·Dubai, UAE
  • Built and led the global growth engine across Introducing Brokers, Strategic Partners and BDMs — the source of roughly half the company's revenue.
  • Recruited and managed a team of 30 global Business Development Managers, expanding the footprint into Africa, LATAM, MENA and Asia.
  • Ran the Partner Relations team, growing revenue from existing Strategic Partners and IBs through structured account development.

Global Head of Business Development & Partners

INFINOX·Feb 2022 — Mar 2023·Dubai, UAE
  • Owned global growth strategy across IBs, Strategic Partners and BDMs, growing partner-driven net deposits by 70%.
  • Managed a 100+ person business development and partnerships organisation across MENA, LATAM, Africa and Europe.
  • Set and executed company-wide sales targets, with training and monitoring that hit 100% of target.

IX Social Product Owner

INFINOX·Jan 2021 — Jan 2022·Dubai, UAE
  • Owned the IX Social copy-trading product, onboarding over 200 Strategy Providers and growing volume to roughly 20% of total company trading volume.
  • Created the Strategy Providers business line and equipped the international sales team to drive adoption.

Regional Manager — LatAm & Iberia

INFINOX·Feb 2019 — Jan 2021·Lisbon, Portugal
  • Launched the INFINOX Lisbon branch from scratch, growing net deposits from $0 to an average of $2M/month.
  • Created and executed the regional marketing strategy across LATAM and Iberia.
  • Scaled the Business Development and Account Management team from 3 to 15.

Senior Account Manager & Team Leader

XTB Online Trading·Apr 2011 — Jan 2019·Lisbon, Portugal
  • Grew XTB's share of Portugal's retail CFD volume to roughly 65% at its peak, through client acquisition and trading guidance.
  • Led a team of six in prospecting, pitching and closing new clients, driving revenue through structured follow-up.
  • Acted as company spokesperson and regular markets commentator for Portuguese national media, including Negócios, Diário Económico and Diário de Notícias.
Capabilities

How I work.

Commercial & growth

  • Go-to-market strategy for new markets
  • Revenue modelling — CPA, rev-share, hybrid
  • Sales funnel design & conversion optimisation
  • Partner & IB network development
  • Copy-trading & social investment products

Leadership & operations

  • Hiring & scaling teams, 3 to 100+
  • Performance frameworks & training programs
  • P&L ownership & revenue forecasting
  • Cross-functional alignment — marketing, compliance, product
  • Executive reporting for shareholders & boards

Markets

  • CFD & FX industry expertise
  • Regulatory alignment across jurisdictions
  • MENA, LATAM, Africa, Europe, South Asia
  • Financial media commentary & public speaking
  • Trilingual — Portuguese, English, Spanish
Contact

Let's talk.

Building or scaling a commercial operation in CFD/FX markets? I'm happy to compare notes.

Email me LinkedIn
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